Every time you browse on Google or Bing, or spend time in Facebook or another social media channel, you are inundated with sponsored advertising. Did you know that some studies revealed the average consumer is shown up to 5,000 promotional ad’s or images daily? It’s no wonder that advertisers are finding it more difficult to create engagement, or response through advertising. Customers can become almost immune to standard types of advertising, including radio, television and print. They are starting to simply tune it out.
Video advertising works, because watching a video is fun and easy. No matter where you are, or what device you are using (laptop, desktop, tablet or smartphone), it’s hard to resist the temptation to press the ‘play’ button on a video in your social media feed. That impulse is what makes video marketing your best and most effective resource, for branding, special sales and promotions, or event advertising. Many businesses however feel that video marketing requires extensive production time (and cost) to implement. But there are other alternatives that allow businesses to gain the same benefits, by producing in-house video marketing campaigns that help increase exposure for your brand, without breaking your budget.
The Potential of Video Advertising as Part of Your Sales Funnel
It is time for brands to move beyond the perception that video marketing is a ‘nice to have’ element in their strategic promotional mix. It is a ‘must have’ priority for brands that want to retain existing customers, and recruit new ones. In fact, video marketing provides more return on investment (ROI) than any other creative content your brand can leverage. Here are some 2018 statistics regarding video marketing that can help change your perspective and help you understand the potential for your business.
- Cisco has projected that more than 80% of all Internet traffic will be video by 2021.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
- According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
- Video marketers get 66% more qualified leads per year.
- The average length of a video is 9 minutes, but 75% of all videos published in the last year are less than 2 minutes long.
- 85% of Facebook videos are watched without sound.
- Over two-thirds of study participants indicated that it is important for the sales team to have access to customer and prospect video viewing data and 61% of sales teams are already using these analytics to qualify, engage, or influence deals.
Source Web 2018: impactbnd.com
Full length feature videos can cost a lot, if you are using them for television advertising. But creating videos about a product or service, for sharing on social media, is fast and easy. Two of our digital marketing flat-fee bundles include the production of what we call ‘social shorts’; small videos of under one minute in length, that showcase your services, or products, or special event. Used on rotation as part of your social media content feed, ever green videos can continue to be crowd sourcing assets that your business can use for years.
Our creative team can provide 1-2 videos per month, to help you engage more customers on social media. Our short videos can be pinned to the top of your Facebook page, so that it is the first thing that every visitor to your page sees. Talk about a lively introduction to your business! We can also help train you or your staff, to engage in professional Facebook live stream videos, and help you target pay-per-click advertising campaigns to anyone who watched your video.
You earned the customers attention with a fun video, now you can offer them a special incentive, coupon or VIP perk for visiting your business, or website. This two-prong approach to video marketing is highly effective in most service and retail industries; and our team can help you accomplish it. Why do your customers love live-stream videos? Because they are interesting, and help them better understand the unique culture of your business. It’s personal and authentic communication about what makes your product or service (and people) different and likable.
If you would like longer video productions, such as a detailed explainer video, we can help you accomplish that too, with our add-on creative services. Ask us for more details, by scheduling your free consultation with our creative team. At Social Me Multimedia, we excel at helping small and medium sized businesses level the playing field, with strategic content marketing services that help you grow your digital footprint, and realize your sales potential with creative video marketing.