Marketing Strategy.
Creative Execution.
Real Results.
Isn’t That Refreshing?
SPECIALIZED MARKETING & GROWTH SERVICES
Social Media Strategy & Management
Build an engaging social presence with audience-focused content, creative assets, publishing calendars, and campaign strategies aligned with your brand and business goals.
Website SEO & AEO Audits
Identify opportunities to improve search visibility, AI-driven discoverability, content quality, and conversions with actionable website audits and strategic content recommendations.
Competitive Intelligence & Market Research
Understand your competitive landscape through keyword research, messaging analysis, market positioning, and content gap assessments that inform smarter marketing decisions.
Customer Journey & UX Consulting
Click..click…gone? Discover where prospective customers lose interest. I evaluate website journeys, conversion paths, landing pages, and messaging to recommend improvements that reduce friction.
Marketing Automation & CRM Strategy
Strengthen lead nurturing and customer engagement through lifecycle planning, audience segmentation, campaign workflows, and CRM-aligned marketing strategies.
Paid Media Strategy & Optimization
Make smarter advertising decisions with campaign planning, audience targeting, creative recommendations, and performance reviews designed to improve marketing efficiency.
FROM AMBITIOUS STARTUPS TO ESTABLISHED ENTERPRISES
What is it like working with Me?
With more than 20 years of marketing experience, I bring executive-level perspective and hands-on expertise to every client I serve. Whether I’m leading a team, developing a campaign, or producing the work myself, you’ll work directly with me from strategy through delivery.
Do I have to sign a long-term contract?
No. I offer individual projects, short-term assignments, and ongoing monthly support.
Do You Outsource Your Content?
No. I personally research, write, design, and produce your content. I can write in authority on a variety of niche topics, including personal finance, health and wellness, business, nutrition, personal injury law, CPG’s, artificial intelligence, career coaching and recruitment, and of course…marketing.
Can you help with email marketing?
Absolutely. I develop email campaigns, automated nurture sequences, and supporting content. I’m a huge fan of Jay Schwedelson and SubjectLine.com.
Can you design a sales funnel?
Yes. I map the customer journey, develop funnel strategy, and produce the content. Your team handles the technical CRM implementation.
Can you work with our marketing team?
Of course! I can supplement your team’s capabilities or work independently on specific projects. Want to level up a junior team? Let me provide expert training.
What industries do you serve?
I specialize in B2B, healthcare, professional services, technology, and regulated industries.
Read What Our Customers Have To Say
Lori has become an integral part of our team and has made a huge contribution to our global marketing strategy. She produces excellent content and comes up with creative ideas that she then executes on schedule. She has assisted us with a number of significant, high profile projects – the latest of which is a website redesign. On a personal level she is a pleasure to work with, always professional, personable and engaging.
I had the pleasure of cooperating with Lori for a number of years, when she provided social media services to Women Who Rock (WWR), an organization that aims to empower women in the mining industry. Lori demonstrated professionalism, resourcefulness, creativity, an ability to learn new niches and areas (i.e. the mining sector), and the ability to deliver projects on time and in high quality. Moreover, her dedication and willingness to go beyond were very much valued in the WWR team.
‘Ridiculously talented’ is the phrase that first comes to mind when I think of Lori.
I had the pleasure of working alongside Lori on a Success From Home magazine publication as well as numerous creative branding projects with IDLife. Lori’s creativity, professionalism and commitment to excellence makes her an excellent asset to any company, big or small. From brand management, content creation to social media strategy, Lori is a solid 10!
HEY LOOK! IT’S A BLOG.
Marketing insights, creative ideas, practical advice, and a small crush on AI.
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