Promote Your Business
Content marketing is essential to inform consumers or B2B customers about your products or services. Your content marketing mix should include social media, corporate blogging, email marketing and regular updates to the landing page copy of your website. What is unique about your business?
What is the culture of your brand and how do you go the extra mile for your valued customers? These are important content stories to share.
Help Customers Find You
When you consistently create promotional and informative content for your customers, Google and other search engines index your website. When a customer searches for the products, Google will recommend local businesses who are ranked well (because of quality content and consistent social media activity).
Content helps ensure your business is found online. Allocate budget for content for measurable results.
What happens when you post a product, service or special offer on social? A customer sees the offer and may engage. Awesome! But did you know when they like or comment on your post, that their family and friends on social media can also see that engagement?
That means more eyes on your content and promotional marketing. Social sharing is WOM (word of mouth) advertising gone digital. No social media? It’s impacting your sales.