How to Refresh Your Website and Improve Landing Page Traffic Key Word Review

Designing a website is only the first part, in maintaining the most important piece of your digital marketing strategy. Many business owners believe that launching a website that looks good, should be enough to start to generate leads, sales and draw traffic from potential customers.  I met with a medium sized business owner, who was frustrated Read more about How to Refresh Your Website and Improve Landing Page Traffic Key Word Review[…]

Case Study: Eclipse Medspa Grapevine Brand Launch and Web Design

  As Federal regulatory changes impacted funding to Medicare and Medicaid in the United States, many allied healthcare service providers, found their reimbursements for certain services fall.  These changes have encouraged physicians, wellness practitioners, laser and radiological imaging providers and other allied health businesses, to seek a supplemental revenue stream. The medspa sector is rapidly Read more about Case Study: Eclipse Medspa Grapevine Brand Launch and Web Design[…]

Affordable Flat-Fee (No Surprise) Digital Marketing Services

My consultancy was founded on the principal that professional digital marketing services should be available to all businesses, regardless of their size and budget. Right now, in the United States alone, there are more than 28.8 million registered small businesses, that employ almost 60 million Americans.  The small business sector accounts for 99.7% of all business Read more about Affordable Flat-Fee (No Surprise) Digital Marketing Services[…]

Social Me Multimedia Digital Marketing Services

How Can I Get More Followers on Facebook and Other Social Media Channels?

The purpose of posting consistently on social media, is to help reach customers who will be interested in purchasing your products or services.  There are many aspects to managing social media channels effectively, which include the quality of your content, blogs, graphics and entertaining videos, that help keep your audience interested.  Crowd sourcing more customers, Read more about How Can I Get More Followers on Facebook and Other Social Media Channels?[…]

Social Media Mayhem? Why All Channels Makes No Sense for Business

I came across this image and I thought it brilliantly demonstrated the breadth of social media offerings.  Do you operate under the misconception that you have to contribute to every single one of these networks on a weekly basis?  The idea may sound preposterous to some people but for sales and marketing, public relations and other media professionals Read more about Social Media Mayhem? Why All Channels Makes No Sense for Business[…]

Why Content is Essential to Brand Marketing

Marketers are constantly looking for unique ways to create a relationship and influence purchase decision through brand communications.  Thanks predominantly to the internet, advertising has changed rapidly in the last twenty years in tandem with the increased number of brand and service options that consumers now have access to.  The business model has changed; you Read more about Why Content is Essential to Brand Marketing[…]

What is Mobile Marketing?

A quick trip to the grocery store will convince you that the world has gone mobile.  Whether you are looking at parents who are scrolling through their grocery list on a smartphone, or children riding in the cart or walking beside, glued to a tablet or iPod, the world has irrefutably changed.  The smartphone or Read more about What is Mobile Marketing?[…]

How Your Blog Engages Customers

  Independent business owners and larger brands face the same challenges when it comes to utilizing one of the most valuable tools on a website; the blog.  Finding time to share and then write creative content for a blog is challenging, particularly when it is not always clear how a blog can tangibly effect your Read more about How Your Blog Engages Customers[…]