Why Valentine’s Day Is Big Business for Marketing

“Roses are red, violets are blue. If you didn’t see the stats, you’d never think them true!” Valentine’s Day is big business and an epoch for consumer spending.   So much so, that advertisers in the niche markets have been subtly making suggestions to you (thanks to Google AdWords) since the beginning of January.   Immediately following December[…]

Why Content is Essential to Brand Marketing

Marketers are constantly looking for unique ways to create a relationship and influence purchase decision through brand communications.  Thanks predominantly to the internet, advertising has changed rapidly in the last twenty years in tandem with the increased number of brand and service options that consumers now have access to.  The business model has changed; you[…]

What is Mobile Marketing?

A quick trip to the grocery store will convince you that the world has gone mobile.  Whether you are looking at parents who are scrolling through their grocery list on a smartphone, or children riding in the cart or walking beside, glued to a tablet or iPod, the world has irrefutably changed.  The smartphone or[…]

How Your Blog Engages Customers

  Independent business owners and larger brands face the same challenges when it comes to utilizing one of the most valuable tools on a website; the blog.  Finding time to share and then write creative content for a blog is challenging, particularly when it is not always clear how a blog can tangibly effect your[…]