How to Refresh Your Website and Improve Landing Page Traffic Key Word Review

Designing a website is only the first part, in maintaining the most important piece of your digital marketing strategy. Many business owners believe that launching a website that looks good, should be enough to start to generate leads, sales and draw traffic from potential customers.  I met with a medium sized business owner, who was frustrated Read more about How to Refresh Your Website and Improve Landing Page Traffic Key Word Review[…]

Case Study: Eclipse Medspa Grapevine Brand Launch and Web Design

  As Federal regulatory changes impacted funding to Medicare and Medicaid in the United States, many allied healthcare service providers, found their reimbursements for certain services fall.  These changes have encouraged physicians, wellness practitioners, laser and radiological imaging providers and other allied health businesses, to seek a supplemental revenue stream. The medspa sector is rapidly Read more about Case Study: Eclipse Medspa Grapevine Brand Launch and Web Design[…]

Are You Missing Out on Video Advertising? Tips for Using Video to Grow Your Small Business

Every time you browse on Google or Bing, or spend time in Facebook or another social media channel, you are inundated with sponsored advertising. Did you know that some studies revealed the average consumer is shown up to 5,000 promotional ad’s or images daily? It’s no wonder that advertisers are finding it more difficult to Read more about Are You Missing Out on Video Advertising? Tips for Using Video to Grow Your Small Business[…]

Affordable Flat-Fee (No Surprise) Digital Marketing Services

My consultancy was founded on the principal that professional digital marketing services should be available to all businesses, regardless of their size and budget. Right now, in the United States alone, there are more than 28.8 million registered small businesses, that employ almost 60 million Americans.  The small business sector accounts for 99.7% of all business Read more about Affordable Flat-Fee (No Surprise) Digital Marketing Services[…]

Social Me Multimedia Digital Marketing Services

How Can I Get More Followers on Facebook and Other Social Media Channels?

The purpose of posting consistently on social media, is to help reach customers who will be interested in purchasing your products or services.  There are many aspects to managing social media channels effectively, which include the quality of your content, blogs, graphics and entertaining videos, that help keep your audience interested.  Crowd sourcing more customers, Read more about How Can I Get More Followers on Facebook and Other Social Media Channels?[…]

Catching Pageviews: Dynamic vs. Static Web Design

For years the only type of blog or website template you could get was the long, two column version.  You know the kind I’m sure, the one that has you scrolling… and scrolling… and scrolling some more to read the content despite the fact that each post has been assigned its own URL.  It has Read more about Catching Pageviews: Dynamic vs. Static Web Design[…]

Assigning a Trusted Friend as Your Facebook Legacy

Increasingly as we all become more and more active in digital spaces, including social media, blogs and other online communities, one question that online users ask is “what will happen to my account after I am dead?”  A morbid thought and probably one we don’t really consider, but here is why everyone should take a Read more about Assigning a Trusted Friend as Your Facebook Legacy[…]

Social Media Mayhem? Why All Channels Makes No Sense for Business

I came across this image and I thought it brilliantly demonstrated the breadth of social media offerings.  Do you operate under the misconception that you have to contribute to every single one of these networks on a weekly basis?  The idea may sound preposterous to some people but for sales and marketing, public relations and other media professionals Read more about Social Media Mayhem? Why All Channels Makes No Sense for Business[…]

Why You Should Use Infographics for Visual Content

Infographics work.  In an age of information over abundance, lengthy blog posts and white paper bombardment, infographics are a wonderful change in pace and delivery.  People absolutely love infographics for a number of reasons, and if your organization is not using them as part of your content mix you need to learn more about how Read more about Why You Should Use Infographics for Visual Content[…]

Teaching Teens to Use Social Media Responsibly

I read an interesting article in The Washington Post last week, that provided some statistical proof that teens are growing tired of certain social networks.  In “Why teens are leaving Facebook: It’s ‘meaningless’, author Nico Lang discusses the attrition rate in terms of platform design.  Facebook is not as appealing to teens (according to the article) because teens are bored with it, and find less value in sharing there, than they do on other social networks.   It’s not the first article to address the lack luster adoption rate (and strong abandonment rate) of certain networks by the next generation of social super users (it’s a big concern for advertisers), but what was insightful was the “why”, which has a lot to do with parental and family supervision.

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